35 Things To Do With Your Brand Pattern
If there's one thing I get super excited about, it's creating brand patterns for clients. It happens to be one of this pattern-obsessed designer’s favorite parts of a branding project. A brand pattern is a distinctive, repeating design that's used as part of a brand's visual identity. It helps to create a cohesive look and feel across different materials and platforms, making a brand more recognizable and memorable. The pattern can be abstract or representational, simple or complex, and I’ll sometimes pull elements from a client’s logo design to make it even more ingrained in the overall brand foundations. It's a versatile tool to inject your business's personality into just about anything and strengthen your brand's appeal and consistency.
So, let’s roll out the patterned carpet! I’m sharing some nifty ways to sprinkle a little more you into your universe with 35 ways to use your brand pattern:
Set your brand pattern as your email newsletter background
Apply to the back of your business card
Use as an image border or accent
Make some custom packing tape with your brand pattern
Apply to a shopping bag for a branded experience
Warm your space up with a branded throw pillow or blanket
Add a white square on top of your pattern for a text-based social post
Set as your digital phone/desktop wallpaper
Display it as your Zoom background
Jazz up your stationery with a patterned envelope liner
Design your product packaging with it
Order a notebook with a custom branded cover
Upload as a website banner background
Add your brand pattern to a tote bag for work or personal use
Decrease the opacity and add to Post-It notes
Gift in style with branded wrapping & tissue paper
Use for backgrounds or accents in your presentation slides
Keep it on hand for Instagram stories background
Save as a story for an Instagram highlights icon
Add your brand pattern to your proposal cover sheet
Get yourself some branded napkins for a corporate event
Create a totally custom patterned phone case
Use as an element for a trade show booth display
Or order a branded tablecloth for your booth
Drive in style with a patterned vehicle wrap
Use for a gift card design
Establish your profile with a branded social media banner/cover image
Decorate your office or store with branded wall art
Plug it into your website footer as a background to spice it up
Add your brand pattern to any company apparel like:
Shirts
Scarves
Ties
Socks
Bandanas
So, there you have it – a whole slew of ideas to let your brand pattern shine in all its glory! Each time it’s used, it's one more step towards making your brand not just visible, but unforgettable. It's these patterned touches that make your business feel like a warm, welcoming hug (or a high five, if you’re me). Let's make every pattern count!
P.S. If you liked this, you might like my previous 35 Things To Do With Your Logo post that it was inspired by!