If there's one thing I get super excited about, it's creating brand patterns for clients. It happens to be one of this pattern-obsessed designer’s favorite parts of a branding project. A brand pattern is a distinctive, repeating design that's used as part of a brand's visual identity. It helps to create a cohesive look and feel across different materials and platforms, making a brand more recognizable and memorable. The pattern can be abstract or representational, simple or complex, and I’ll sometimes pull elements from a client’s logo design to make it even more ingrained in the overall brand foundations. It's a versatile tool to inject your business's personality into just about anything and strengthen your brand's appeal and consistency.

So, let’s roll out the patterned carpet! I’m sharing some nifty ways to sprinkle a little more you into your universe with 35 ways to use your brand pattern:

I’ve been freelancing for 6 years now. And I think that I’ve finally come to accept that there are ebbs and flows when it comes to the amount of work I have. I used to panic every time I had a little lull (ask any of my business besties about the frantic phone calls they’d get). But nowadays I try to embrace the slower times and have faith that it’ll come back around. So when you find yourself coming down from a peak into one of these valleys, here are 3 things you can do when business is slow that continue to build your business and help you get more work coming down your funnel.

You know how some people cringe at the word moist? It's just got a gross sound to it and sends a nasty image through your mind. Well, if you're not watching the language you use for your brand and website you may as well be shouting MOIST MOIST MOIST MOIST MOIST from your proverbial rooftop. The words you choose to use give off a certain impression of you and when you're representing your brand, you gotta make sure that impression is the right one. Here are three ways you can watch your language and more effectively communication with your audience.

Just when I thought we were getting out of the hellacious year that 2021 was, my family was hit with Covid and over three weeks of isolation without childcare. Funny how when you run your own business and you’re the one doing nearly everything, it’s really hard to recover from that. Extending deadlines can feel like knocking down dominoes, and I’m only now finally feeling like I’m able to poke my head out again. But it’s made me think about how grateful I am to my past self for setting up templates + processes for almost everything in my business so I can partially go on auto pilot.

I’ve spoken about it and gave workshops on it before, but I don’t think I’ve ever put it down in writing on my blog. So, today I’m talking to you again about how to use and develop processes in your small business.

Last month I wrote a post about the 3 Tools I Use Every Day To Run My Business and I got so many responses letting me know how you were able to start streamlining your processes with these online services. I loved hearing your great feedback so much that today I'm sharing 3 more online tools that I use on a regular basis to help run my business smoothly. And you're in for a treat because these ones are all FREE! Let's dive in.

A logo design is the single most important design element that you can have because you will use it the most and it's the first thing people see of your business. Which is why it is SO IMPORTANT that you have a designer create your logo to make sure you’re giving the right first impression to anyone who sees it. But once you have your professionally designed logo and have all the files you need to start using it, what the heck do you do with it?

Well, you’re in luck! Here are 35 ideas for what you can do with your newly designed logo:

It’s that time of year. No, not the most wonderful time of the year. The time of year when my schedule starts slowing down and I start reflecting because we’re going into the new year.