This month I’m starting a new series to help explain some of the common terms that I use everyday as a graphic designer, but that may not be as commonly known to others. I’ve found myself answering questions about these more than a few times, so I thought it might be helpful to start defining some of these terms that I commonly use when talking with clients. This time I’m starting with a few basic terms that anyone with a website or who is planning to have a website should know.

You know how some people cringe at the word moist? It's just got a gross sound to it and sends a nasty image through your mind. Well, if you're not watching the language you use for your brand and website you may as well be shouting MOIST MOIST MOIST MOIST MOIST from your proverbial rooftop. The words you choose to use give off a certain impression of you and when you're representing your brand, you gotta make sure that impression is the right one. Here are three ways you can watch your language and more effectively communication with your audience.