As a small business, your website is an incredibly crucial tool for attracting visitors and converting them into clients. As you're focusing on your web design, on of the key decisions you'll have to make is whether or not to display your pricing information publicly. There's no right or wrong answer — do you opt for transparency to streamline the client journey, or do you keep your cards close to your chest to allow for flexible pricing? Let's look at the pros and cons!

When people visit your website there's always an end goal. An action you want them to perform, a product you want them to buy, some sort of next step you want them to take towards hiring you. But how do you get people to do these things? A big part of getting your visitors to do you what you want is by establishing trust with them so that they are willing to invest in you. People want to invest their money in credible products and services, they want to know that they can trust you with their money. Everything that you do on your website contributes to this in some way, but here a few things you can implement right away to start building that trust with your users.