As a small business, your website is an incredibly crucial tool for attracting visitors and converting them into clients. As you're focusing on your web design, on of the key decisions you'll have to make is whether or not to display your pricing information publicly. There's no right or wrong answer — do you opt for transparency to streamline the client journey, or do you keep your cards close to your chest to allow for flexible pricing? Let's look at the pros and cons!

One of the biggest jobs your website does is build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. What does that mean? It means showing other people have already had a great experience using your product or working with you. Testimonials are one awesome way to do that, but another great way is to display the logos of big, reputable companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!

I’ve been having conversations with clients and doing research into accessibility + ADA compliance for small business websites. Sounds super exciting, right? Well whether it’s exciting or not, it's important. So I wanted to share some of the things I’m learning and 5 easy accessibility upgrades you can make to your web design so that together we can all pitch in to help the online world become a more accessible place.