Everyone needs a website at this point. If you don't have one for your business, chances are that you're missing out on a good number of opportunities. But if you don't have the time or resources to devote to building a big, strategic website with lots of bells and whistles, at the very least you'll want to make sure you have these 3 important pieces of information on your site and they are front and center where people can find them.

At the end of every calendar year one of my favorite things to do is page back through the months and weeks of last year’s planner (yes I have a physical, paper planner and I’d be lost without it!). It's almost like going back through old journals from high school. Trying to decipher my shorthand and what the heck I was thinking at the time. So as I'm sitting here with last year's planner open looking at all my handwritten to-do lists and meeting notes from the past year, I’m reflecting and I thought I'd take this time to jot it all down and share it with all y'all. I was inspired by one of my favorite newsletterers, Paul Jarvis (who faithfully delivers his every Sunday to my inbox) to do a state-of-the-union-style recap — so here we go!