As a small business, your website is an incredibly crucial tool for attracting visitors and converting them into clients. As you're focusing on your web design, on of the key decisions you'll have to make is whether or not to display your pricing information publicly. There's no right or wrong answer — do you opt for transparency to streamline the client journey, or do you keep your cards close to your chest to allow for flexible pricing? Let's look at the pros and cons!

One of the biggest jobs your website does is build credibility for you. And there are lots of ways to do that, but social proof is a super powerful one. What does that mean? It means showing other people have already had a great experience using your product or working with you. Testimonials are one awesome way to do that, but another great way is to display the logos of big, reputable companies you’ve worked with or been featured by. Why does this help build credibility? Well, because if those companies trusted you enough to work with you, then so can Suzie who found you on Instagram!

Maybe it's been a minute since you've looked at your website, and when you do you notice that your Instagram block isn’t showing your most recent posts on Squarespace. In fact, it seems like it hasn't been updated in quite awhile. It's not uncommon to have issues with the Instagram block syncing on Squarespace. There are a couple common reasons this happens: the authentication has expired, you've changed your password, or an update on Instagram itself (Instagram updates can affect how websites like Squarespace interact with your feed and they update it A LOT). But do not panic! The fix for these issues is easy, and I've put together a step-by-step guide to show you exactly how to reconnect the Instagram feed block on Squarespace.

When you book a website with me, one of the first things we talk about is the power of killer imagery, especially in your website design. While there's nothing wrong with supplementing with stock photography (that's what it's for!), many of my clients are quick to line up a brand photo shoot as soon as their website is in the calendar. But then comes the big question: "What do I tell my photographer to make sure we get what we need?" It's a question I hear a lot, and it makes total sense! So, here’s a little guide I’ve whipped up to help you chat with your photographer like a pro and nail those brand vibes right from the get-go.

Color is one of those tricky things that can look different depending on so many factors. Something blue on my screen, might look more purple on your due to the quality of your device, resolution, and individual settings. It gets even more complex when you're comparing the colors on a digital screen, which uses a 3-color process (RGB), to printed colors, which uses a 4-color process (CMYK). Not to mention the differences you may see depending on your printer brand, the quality, ink levels, etc. So, if you've ever wondered why the engaging colors on your screen lose their luster on paper, you're not alone. Let's demystify the reasons behind the color discrepancy between digital screens and print.

You've got a business that you work hard on day in and day out, and you're ready to take it to the next level by developing your brand + website design. Now, you're faced with a crucial decision: do you hire a local freelance designer here in Denver, or do you go the agency route? Before you start summoning the corporate cavalry, let me share a few of my thinking-est thoughts on why hiring a freelance designer might be your best choice — or not!

I know that your business is your baby. You've birthed it, raised it, and watched it develop. So, when it's time to level up your branding or website it's important to decide whether or not working with a freelance designer in Denver is the right choice for you. If you're on the fence, I'm dropping 5 compelling reasons why partnering with a freelancer can be the secret sauce to your business's success.

I open my email to 5 new messages from my web design client and fight the urge to roll my eyes. It's not that she's a bad client — but we've been working on her site for months, and instead of moving forward, she's asking for punctuation updates on already approved pages. I don't think that's what it's really about. I think it's the fear of putting herself out into the world that's losing her time online, which means losing potential business. Which brings me to the hard news I’ve got for you today: no matter how hard you strive, you'll never achieve a perfect website, brand design, or image. So, I want to talk about how embracing imperfection is the only way to move forward.

When I moved to Denver, I was terrified to enter the field as a newbie graphic designer. I knew how saturated the city was with multiple design schools spewing out amazingly talented people every year, while I was mostly self-taught and fairly inexperienced (I even considered going back to school to get some sort of degree or certificate to prove I knew what I was doing). Now I've got over a decade living + working here under my belt, so I feel pretty confident in what I’m doing. And I can say that while there definitely are tons of designers in the Denver market, doing your due diligence to find the right one for you will pay off in the end.

HERE ARE MY TOP TIPS FOR HIRING A BRAND + WEBSITE DESIGNER IN DENVER TO MAKE YOUR PROJECT A SUCCESS.