The Value of a Well-Crafted Logo design

I recently sat down at a coffee chat with a networking buddy, and he hits me with this bombshell: his friend quoted what could only be described as a small fortune to do his logo design. His disbelief was evident, which led me to drop my own bombshell: I wouldn't do a logo design for less than three times that amount. Cue the disbelief and raised eyebrows. Let me be clear, you don't need a crazy expensive logo to get the job done if it's not worth the price tag to you. But it is important to recognize that a logo isn't just a doodle. It's the face of your business, and that's worth a bit more than pocket change. Here’s why I charge what I do for a well-crafted logo design.