You know how some people cringe at the word moist? It's just got a gross sound to it and sends a nasty image through your mind. Well, if you're not watching the language you use for your brand and website you may as well be shouting MOIST MOIST MOIST MOIST MOIST from your proverbial rooftop. The words you choose to use give off a certain impression of you and when you're representing your brand, you gotta make sure that impression is the right one. Here are three ways you can watch your language and more effectively communication with your audience.

Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming.