When people visit your website there's always an end goal. An action you want them to perform, a product you want them to buy, some sort of next step you want them to take towards hiring you. But how do you get people to do these things? A big part of getting your visitors to do you what you want is by establishing trust with them so that they are willing to invest in you. People want to invest their money in credible products and services, they want to know that they can trust you with their money. Everything that you do on your website contributes to this in some way, but here a few things you can implement right away to start building that trust with your users.

Believe it or not, your past clients are some of the most valuable assets you have to get new business. They know your quality of work, have great things to say about you (hopefully), and have the power to influence your future potential clients who may be on the fence about hiring you.

Everyone needs a website at this point. If you don't have one for your business, chances are that you're missing out on a good number of opportunities. But if you don't have the time or resources to devote to building a big, strategic website with lots of bells and whistles, at the very least you'll want to make sure you have these 3 important pieces of information on your site and they are front and center where people can find them.

I recently had a conversation with a friend about who my favorite people to work with are and I realized that one thing all my favorite clients have in common is that they’re brimming with personality. Not only do they have loads of personality, but they’ve let me inject it into their brand to make a one-of-a-kind identity for them. By doing this with their brand, they are already building a relationship with their target audience.

I’ve been having conversations with clients and doing research into accessibility + ADA compliance for small business websites. Sounds super exciting, right? Well whether it’s exciting or not, it's important. So I wanted to share some of the things I’m learning and 5 easy accessibility upgrades you can make to your web design so that together we can all pitch in to help the online world become a more accessible place.

We as humans are visual people, so it makes sense that by adding images to your website you immediately make it more dynamic. But you don't have to just plop an image in and call it good. With the Squarespace image block there are 6 different layouts to choose from to add more creativity to your site. And they work the same no matter what template you're on! Watch the video for a crash course on the Squarespace images block or read below for a description of each layout style.

It’s 2018 and the times are a changing. Even more rapidly for the marketing world. A couple weeks ago I went to a panel focused on digital marketing trends for 2018. And while the topic of many of the presentations were focused on much larger companies than I normally work with, there’s no reason that we as small business owners can’t apply some of these same tactics and to great results. Here are my top three takeaways translated for small business owners and entrepreneurs.