HEY-O! We’re headed into August full steam ahead! I typically see a summer slowdown that picks back up around back-to-school season, and I’m anticipating this season to be no different. So, I spent some of that slow time reworking my One Week Website package and, I plan to release the new details + slots this month (keep and eye out for that announcement or hit me up if you’re interested and I’ll make sure you’re the first to know!). I’m super exciting with how it’s shaping up and I can’t wait to share more!

Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming. 

Happy July, my friends! To be honest, the last week leading up to July has been very hard for so many people here in the States, including many of my friends, clients, and myself. Unfortunately, I’m not feeling very patriotic at all with the Independence Day coming up. So, instead of stars and stripes this month, for the free wallpaper for July I’ve got a black design for you to reflect what we’re feeling on the inside. Download your using the links below to slap on all your digital screens as we continue to fight for freedom. Please share and enjoy!

Every once in awhile an email floats into my inbox asking me about how to get started freelancing. “Where do you get your clients from? How do you price your services? What’s the most important skill you’ve learned?” All great questions and I love to answer them when I have the time. So, I thought I’d put together some of my thoughts and give you my (possibly unsolicited) advice on getting started as a freelancer.

Hi there! It's already June and summer is officially getting started now that we're past Memorial Day. I just got back from a Mexico vacation last week, and I'm already looking forward to taking some time off during the slow months of the summer. Or at the very least enjoying lots of patio time in between projects!

But onto the free wallpaper for June, and I have to ask, is anyone else having a tie-dye moment? It's a trend from every millennial's youth that's come back and I'm loooooving it! Gimme all the hippie hippie tie-dye and I'll be a happy camper. Snag this bad boy for yourself and get all your screens vibing! Please share and enjoy!

Let's get excited about file types! No really. It probably sounds pretty darn lame, but knowing which file type to use for your new logo + when can be super helpful if you want it to always looks its best. I like to make sure my clients have a variety of file types for their new logos so they can get the best use out of it. And in my experience, I've found these 3 types of files are an absolute must-have to get the best bang for your buck.

Hello hello, internet friends! It's yet again a new month, this time bringing spring/summer weather and what is typically a slower time of year for me. I'm looking forward to taking some time off this month for a beach vacay and hopefully lots of time spent on patios doing yoga and/or drinking margaritas!

For the free wallpaper for May I wanted to do some loose flower drawings inspired by one of my client's brand refreshes. And purple seemed like the perfect color for a month filled with spring thoughts. Download yours using the links below to splash across all your digital screens. Please share and enjoy!

Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Just when I thought we were getting out of the hellacious year that 2021 was, my family was hit with Covid and over three weeks of isolation without childcare. Funny how when you run your own business and you’re the one doing nearly everything, it’s really hard to recover from that. Extending deadlines can feel like knocking down dominoes, and I’m only now finally feeling like I’m able to poke my head out again. But it’s made me think about how grateful I am to my past self for setting up templates + processes for almost everything in my business so I can partially go on auto pilot.

I’ve spoken about it and gave workshops on it before, but I don’t think I’ve ever put it down in writing on my blog. So, today I’m talking to you again about how to use and develop processes in your small business.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Last month I wrote a post about the 3 Tools I Use Every Day To Run My Business and I got so many responses letting me know how you were able to start streamlining your processes with these online services. I loved hearing your great feedback so much that today I'm sharing 3 more online tools that I use on a regular basis to help run my business smoothly. And you're in for a treat because these ones are all FREE! Let's dive in.

You guys, it’s February already. When the heck did that happen?? To be completely honest, January was a bit of a sh*t show on my end. Right after Christmas my whole family was exposed to + got Covid and isolated for about 3 weeks without childcare. It took everything I had to keep up as best I could with client work, so social media and any marketing emails of course were the first things to go out the window. What I’m saying is, if you haven’t seen me around lately that’s why! I’m cautiously optimistic about February though!

Running an online business is real hard, you guys. And when you're trying to go it alone and there are one billion + one tasks on your to-do list, it makes running your business even more of a challenge. Luckily there are tons of tools you can use to help you be more efficient, stay organized and hopefully keep a single shred of your sanity. This week I'm sharing 3 online tools that I love and use everyday to help run my business smoothly.

Happy 2022, my friends! We made it through another year together. Whether it was a great one for you or not so much, it’s over either way and we’re being drug into the new year (some of us kicking and screaming). For me, I’m looking to this year with hopeful eyes. Over my holiday break I did a brand refresh and launched an entirely new website. It was a heck of a job to do, but I’m so glad that I did and now I’m excited to start booking my revamped all-in-one brand + website service as well as continue building my new semi-custom brand basics and one week website package.

Believe it or not, colors are tied with a psychological and emotional response for us humans. When you put on a bold red lip for the day, you’re telling the world to watch out for your confidence. When you choose the bank with the blue logo, it makes you feel like your money will be well taken care of. When you look at the bright yellow flowers sprouting in your neighbors yard, you feel a sense of warmth and happiness because spring has arrived. Those are all examples of how color can say something without actually saying anything. So you can see how important it is to know exactly what the colors your choose for your business are saying about your brand.

Hello friends and enemies! The final month of 2021 is upon us, and we’re all bracing for the onslaught of holiday marketing + end-of-year recaps (I’m planning to do one myself). Every year it feels more and more like I’m being drug along by the current of time rather than actively swimming through it. The days and hours can float by painstakingly slow, while something that’s 3 weeks away arrives in the blink of an eye. I’m also planning out a site + brand refresh, and even though I do it every day for my clients, it’s all feeling a little overwhelming at the moment.

You don’t have to tell me twice, writing the content for your website is freaking hard. Where do you even start? What the heck do you put on the homepage? What even is a homepage? Helping clients with their website content and how they present it is something that I do every day, and when I see people struggling with their homepage all I want to do is pat them on the head and make it easier for them. So I’m sharing my basic method for crafting an intentional homepage. This is what I start with this as a template for each client that I work with and you can do the same.

Hello hello fine people of internetland! We’re hitting the homestretch of the year and for those of us in marketing (and I’m sure loads of other people in general) are really starting to feel the pressure. It’s like suddenly my obligations went from zero to a billion and I’m just being dragged behind trying to hang on. I’ll make it, but it’s about this time I need to really buckle down and be more selective with what I give my time to.

A logo design is the single most important design element that you can have because you will use it the most and it's the first thing people see of your business. Which is why it is SO IMPORTANT that you have a designer create your logo to make sure you’re giving the right first impression to anyone who sees it. But once you have your professionally designed logo and have all the files you need to start using it, what the heck do you do with it?

Well, you’re in luck! Here are 35 ideas for what you can do with your newly designed logo: