Let's get excited about file types! No really. It probably sounds pretty darn lame, but knowing which file type to use for your new logo + when can be super helpful if you want it to always looks its best. I like to make sure my clients have a variety of file types for their new logos so they can get the best use out of it. And in my experience, I've found these 3 types of files are an absolute must-have to get the best bang for your buck.

Hello hello, internet friends! It's yet again a new month, this time bringing spring/summer weather and what is typically a slower time of year for me. I'm looking forward to taking some time off this month for a beach vacay and hopefully lots of time spent on patios doing yoga and/or drinking margaritas!

For the free wallpaper for May I wanted to do some loose flower drawings inspired by one of my client's brand refreshes. And purple seemed like the perfect color for a month filled with spring thoughts. Download yours using the links below to splash across all your digital screens. Please share and enjoy!

Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Just when I thought we were getting out of the hellacious year that 2021 was, my family was hit with Covid and over three weeks of isolation without childcare. Funny how when you run your own business and you’re the one doing nearly everything, it’s really hard to recover from that. Extending deadlines can feel like knocking down dominoes, and I’m only now finally feeling like I’m able to poke my head out again. But it’s made me think about how grateful I am to my past self for setting up templates + processes for almost everything in my business so I can partially go on auto pilot.

I’ve spoken about it and gave workshops on it before, but I don’t think I’ve ever put it down in writing on my blog. So, today I’m talking to you again about how to use and develop processes in your small business.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Last month I wrote a post about the 3 Tools I Use Every Day To Run My Business and I got so many responses letting me know how you were able to start streamlining your processes with these online services. I loved hearing your great feedback so much that today I'm sharing 3 more online tools that I use on a regular basis to help run my business smoothly. And you're in for a treat because these ones are all FREE! Let's dive in.

You guys, it’s February already. When the heck did that happen?? To be completely honest, January was a bit of a sh*t show on my end. Right after Christmas my whole family was exposed to + got Covid and isolated for about 3 weeks without childcare. It took everything I had to keep up as best I could with client work, so social media and any marketing emails of course were the first things to go out the window. What I’m saying is, if you haven’t seen me around lately that’s why! I’m cautiously optimistic about February though!

Running an online business is real hard, you guys. And when you're trying to go it alone and there are one billion + one tasks on your to-do list, it makes running your business even more of a challenge. Luckily there are tons of tools you can use to help you be more efficient, stay organized and hopefully keep a single shred of your sanity. This week I'm sharing 3 online tools that I love and use everyday to help run my business smoothly.

Happy 2022, my friends! We made it through another year together. Whether it was a great one for you or not so much, it’s over either way and we’re being drug into the new year (some of us kicking and screaming). For me, I’m looking to this year with hopeful eyes. Over my holiday break I did a brand refresh and launched an entirely new website. It was a heck of a job to do, but I’m so glad that I did and now I’m excited to start booking my revamped all-in-one brand + website service as well as continue building my new semi-custom brand basics and one week website package.

Believe it or not, colors are tied with a psychological and emotional response for us humans. When you put on a bold red lip for the day, you’re telling the world to watch out for your confidence. When you choose the bank with the blue logo, it makes you feel like your money will be well taken care of. When you look at the bright yellow flowers sprouting in your neighbors yard, you feel a sense of warmth and happiness because spring has arrived. Those are all examples of how color can say something without actually saying anything. So you can see how important it is to know exactly what the colors your choose for your business are saying about your brand.

Hello friends and enemies! The final month of 2021 is upon us, and we’re all bracing for the onslaught of holiday marketing + end-of-year recaps (I’m planning to do one myself). Every year it feels more and more like I’m being drug along by the current of time rather than actively swimming through it. The days and hours can float by painstakingly slow, while something that’s 3 weeks away arrives in the blink of an eye. I’m also planning out a site + brand refresh, and even though I do it every day for my clients, it’s all feeling a little overwhelming at the moment.

You don’t have to tell me twice, writing the content for your website is freaking hard. Where do you even start? What the heck do you put on the homepage? What even is a homepage? Helping clients with their website content and how they present it is something that I do every day, and when I see people struggling with their homepage all I want to do is pat them on the head and make it easier for them. So I’m sharing my basic method for crafting an intentional homepage. This is what I start with this as a template for each client that I work with and you can do the same.

Hello hello fine people of internetland! We’re hitting the homestretch of the year and for those of us in marketing (and I’m sure loads of other people in general) are really starting to feel the pressure. It’s like suddenly my obligations went from zero to a billion and I’m just being dragged behind trying to hang on. I’ll make it, but it’s about this time I need to really buckle down and be more selective with what I give my time to.

A logo design is the single most important design element that you can have because you will use it the most and it's the first thing people see of your business. Which is why it is SO IMPORTANT that you have a designer create your logo to make sure you’re giving the right first impression to anyone who sees it. But once you have your professionally designed logo and have all the files you need to start using it, what the heck do you do with it?

Well, you’re in luck! Here are 35 ideas for what you can do with your newly designed logo:

Hey freaky friends! It’s finally autumn and Halloween month! Who’s excited? I’ve been lackluster about Halloween the last few years, but I’m feeling the itch again to do something fun or dress up as something weird. Plus, now I’ve got a tiny human that will get to experience this glorious holiday and it’ll be the first time he may kind of understand what’s going on. I’m excited to see what he thinks and if he has an opinion of what he’d like to be.

The free wallpaper for October is inspired by my latest tattoo, believe it or not! I’ve been collecting tattoos for years, but recently got my first design with skulls in it and I’m pretty obsessed to say the least. So here’s a morbid little ditty for you to plaster across your digital screens for the month. Snag yours using the links below and please share and enjoy!

“Marian told me that she thought you were a robot.”

These are the words that my business buddy confessed to me after her friend hired me to design a landing page for her copywriting business. After emailing back and forth a few times with Marian, we hopped on the phone to dig into the details of her project. She said that I seemed like a completed different person when she heard my actual voice than I did over email. That’s when she told my friend that she had thought that I might be a robot. And not the cool kind. The kind that might be an automated bot and you don’t want to give your credit card number or any personal info to. It wasn’t until we got on the phone that I became a real person to her with a funny and quirky personality -- which is why we ended up getting along so well and her project was a huge success!

This is how I came to the realization that I’ve been stuck in a professional rut...I’m literally being TOO professional. I’ve somehow trained myself to come off as so professional that I have all the personality of a block of cheese. And for someone who preaches about letting your personality shine through in your business -- I’m not practicing it myself.

Hello hello! It’s September already. What the heck happened? Time is moving at lightning speed for me lately, but that’s pretty normal for this time of year. September marks 8 years that I’ve been doing this every single month and I’m always mind-boggled when I think about that every year around this time.

Blogging is a great way to engage with your target audience, position yourself as an expert in your field and (bonus!) improve your SEO which stands for Search Engine Optimization. One of the best ways to improve your SEO is to continue to add new and relevant information to your site, and the easiest way to do that is by blogging. But once you’ve written your blog post, there are a few simple things you can to do within Squarespace to improve your SEO even more.

And in the blink of an eye, it was August! Do you think that people were happier before they kept track of the days/weeks/months because they didn’t notice the passing of time as acutely? That was the first thought I had today as I turned the calendar over to another month. We’ll never really know, but what a weird thing to think about.