Designing a logo is more than just creating a pretty looking icon or choosing fonts and colors. A lot of time and consideration should be put into how you want your logo to look and {more importantly} WHY you want it to look a certain way. Before you even get started on the design, you should take some time to decide on the design direction of your new logo to make sure that you are properly representing your business and starting your brand off on the right foot. Here are a few steps to get you started on creating a design direction for your logo:

Hello hello to all my friends (and enemies)! We’re barreling into autumn whether you’re ready or not. Here in Denver it always feels like summer switches off like a light and cools down overnight. And while I’m still not feeling fully ready to let go of the warmest season, I’m trying to make the most of it before it turns to the coldest. For me that means a few days off to take a mountain getaway and hopefully see some gorgeous fall leaves while I’m there. What are you doing to enjoy the season?

I’ve got one thing that should help! It’s a fresh new digital wallpaper design for you this October. I’m still feeling a bit of that retro vibe, but with some more funky + vibrant colors. Paste this colorful funness on all of your screens for the next 31 days for a little extra happy every time you log on. Please share and enjoy!

Face to face in the real world, it’s fairly easy for people to get a feel for what it’d be like to work with you. But online, it’s harder to get the full picture of who you really are and what you’re like. And if you don’t have any presence online at all, it can be a red flag for someone who might not think you’re not a legitimate business because they Googled you, and the only thing that came up was your Xanga page from 7th grade (yiiiiiiikes!). So start here if you’re looking for a way to look more professional online, level up your online presence or maybe even just get started with the basics.

I don’t know about you, but I’m not ready for summer to end! But here we are, starting September, and the pumpkin spiced everything is rolling out on every corner. Don’t get me wrong, I don’t have anything against pumpkin spice! In fact, it’s one of my favorite flavors. But I’m not quite ready to give up the warm summer evenings, drinking out of the hose in the backyard, pool/lake days, and the copious amounts of sunshine. So, I’ll be to savoring every last drop before the weather starts crisping up and leaves start falling.

Either way, the free wallpaper for September is here! It also marks 9 whole years that I’ve been doing the monthly wallpaper. That feels bonkers to write. I’ve got a retro patterned wallpaper for you to make all your digital devices slap happy! Please share and enjoy!

Did you know that blogging is one of the best ways to improve your search engine rankings so you’ll appear higher on Google? Everyone poo poos on blogging, but it could be the one thing that truly helps you get in front of more people. I get it, I get it…you don’t think you have anything good to say that anyone would be interested in. Or you feel stupid talking on the internet when it feels like you’re just shouting into the void. But if even one person makes it to your blog, then it’s worth it if you ask me. So whenever you’re ready to pull up your big girl pants and share your expertise, here are 10 fresh ideas to help get you started on your new blog.

HEY-O! We’re headed into August full steam ahead! I typically see a summer slowdown that picks back up around back-to-school season, and I’m anticipating this season to be no different. So, I spent some of that slow time reworking my One Week Website package and, I plan to release the new details + slots this month (keep and eye out for that announcement or hit me up if you’re interested and I’ll make sure you’re the first to know!). I’m super exciting with how it’s shaping up and I can’t wait to share more!

Obviously in my opinion, your visual brand is what makes the very first impression on your website and hooks your audience. But once they’ve decided to stay and look a little closer, your content is what’s going to keep them there. First off — what is website content? Your content is the meat of your site. It’s all the writing that tells people about you + your business. It’s the literal voice of your company, and it can be one of the hardest parts to nail down during the web design process. To help you get started on what can be a super daunting task, I’ve put together my top tips to help you write your website content and hopefully make the process a little less overwhelming. 

Happy July, my friends! To be honest, the last week leading up to July has been very hard for so many people here in the States, including many of my friends, clients, and myself. Unfortunately, I’m not feeling very patriotic at all with the Independence Day coming up. So, instead of stars and stripes this month, for the free wallpaper for July I’ve got a black design for you to reflect what we’re feeling on the inside. Download your using the links below to slap on all your digital screens as we continue to fight for freedom. Please share and enjoy!

Every once in awhile an email floats into my inbox asking me about how to get started freelancing. “Where do you get your clients from? How do you price your services? What’s the most important skill you’ve learned?” All great questions and I love to answer them when I have the time. So, I thought I’d put together some of my thoughts and give you my (possibly unsolicited) advice on getting started as a freelancer.

Hi there! It's already June and summer is officially getting started now that we're past Memorial Day. I just got back from a Mexico vacation last week, and I'm already looking forward to taking some time off during the slow months of the summer. Or at the very least enjoying lots of patio time in between projects!

But onto the free wallpaper for June, and I have to ask, is anyone else having a tie-dye moment? It's a trend from every millennial's youth that's come back and I'm loooooving it! Gimme all the hippie hippie tie-dye and I'll be a happy camper. Snag this bad boy for yourself and get all your screens vibing! Please share and enjoy!

Let's get excited about file types! No really. It probably sounds pretty darn lame, but knowing which file type to use for your new logo + when can be super helpful if you want it to always looks its best. I like to make sure my clients have a variety of file types for their new logos so they can get the best use out of it. And in my experience, I've found these 3 types of files are an absolute must-have to get the best bang for your buck.

Hello hello, internet friends! It's yet again a new month, this time bringing spring/summer weather and what is typically a slower time of year for me. I'm looking forward to taking some time off this month for a beach vacay and hopefully lots of time spent on patios doing yoga and/or drinking margaritas!

For the free wallpaper for May I wanted to do some loose flower drawings inspired by one of my client's brand refreshes. And purple seemed like the perfect color for a month filled with spring thoughts. Download yours using the links below to splash across all your digital screens. Please share and enjoy!

Okay, maybe they're not exactly deadly. But these 7 common website mistakes can potentially make the difference between a visitor checking you out + taking action or peace-ing out because they don't connect with you. Keep reading below to find out what they are and correct them before you lose more customers.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Just when I thought we were getting out of the hellacious year that 2021 was, my family was hit with Covid and over three weeks of isolation without childcare. Funny how when you run your own business and you’re the one doing nearly everything, it’s really hard to recover from that. Extending deadlines can feel like knocking down dominoes, and I’m only now finally feeling like I’m able to poke my head out again. But it’s made me think about how grateful I am to my past self for setting up templates + processes for almost everything in my business so I can partially go on auto pilot.

I’ve spoken about it and gave workshops on it before, but I don’t think I’ve ever put it down in writing on my blog. So, today I’m talking to you again about how to use and develop processes in your small business.

Hello and happy March, my friends! Here we are already 3 months into the year. I feel like so many people I know, myself included, are finally starting to peek their heads out of the little hidey hole they’ve been in since after the holidays. No matter where you’re at or how you’re feeling, I’m happy to be moving into a new season and switching things up.

Speaking of switching things up, the new free wallpaper for March is here with a cool geometric pattern and blue/purple color that I just adore. Snag yours using the links below so you can plaster on all your digital devices. And as always, please share and enjoy!

Last month I wrote a post about the 3 Tools I Use Every Day To Run My Business and I got so many responses letting me know how you were able to start streamlining your processes with these online services. I loved hearing your great feedback so much that today I'm sharing 3 more online tools that I use on a regular basis to help run my business smoothly. And you're in for a treat because these ones are all FREE! Let's dive in.

You guys, it’s February already. When the heck did that happen?? To be completely honest, January was a bit of a sh*t show on my end. Right after Christmas my whole family was exposed to + got Covid and isolated for about 3 weeks without childcare. It took everything I had to keep up as best I could with client work, so social media and any marketing emails of course were the first things to go out the window. What I’m saying is, if you haven’t seen me around lately that’s why! I’m cautiously optimistic about February though!

Running an online business is real hard, you guys. And when you're trying to go it alone and there are one billion + one tasks on your to-do list, it makes running your business even more of a challenge. Luckily there are tons of tools you can use to help you be more efficient, stay organized and hopefully keep a single shred of your sanity. This week I'm sharing 3 online tools that I love and use everyday to help run my business smoothly.

Happy 2022, my friends! We made it through another year together. Whether it was a great one for you or not so much, it’s over either way and we’re being drug into the new year (some of us kicking and screaming). For me, I’m looking to this year with hopeful eyes. Over my holiday break I did a brand refresh and launched an entirely new website. It was a heck of a job to do, but I’m so glad that I did and now I’m excited to start booking my revamped all-in-one brand + website service as well as continue building my new semi-custom brand basics and one week website package.